Double the Strength with Stayurban & Staytoo
Successful Signing in Nuremberg
In October 2025, we’re opening our second building in Nuremberg—a true milestone and special for several reasons! Nuremberg impresses with its central location in the heart of Germany, economic strength, innovative companies, and outstanding quality of life.
The city isn’t just a magnet for students thanks to its prestigious universities—it’s also a hotspot for business professionals from around the globe. That makes it the perfect place for us to unite our Staytoo & Stayurban brands under one roof for the very first time!
Altogether, we’re offering 132 stylish apartments: 63 for students (Staytoo) and 69 for business professionals (Stayurban). What makes this so special? Both groups share ultra-modern communal spaces like a spacious gym, a cozy community lounge, and a lush garden with a playground. This mix creates a vibrant environment—think of it as Networking 2.0! Expect cross-generational exchange, fresh perspectives, and plenty of inspiration. The meeting of youthful innovation and professional experience adds real value for everyone involved.
As a bonus, there’s an exclusive rooftop terrace—a perfect retreat for relaxing breaks above the city bustle. Welcome to Nuremberg’s new hotspot—let’s grow together!
One Team. One Spirit. One Direction.
Double the Strength with Stayurban & Staytoo
Successful Signing in Nuremberg
In October 2025, we’re opening our second building in Nuremberg—a true milestone and special for several reasons! Nuremberg impresses with its central location in the heart of Germany, economic strength, innovative companies, and outstanding quality of life.
The city isn’t just a magnet for students thanks to its prestigious universities—it’s also a hotspot for business professionals from around the globe. That makes it the perfect place for us to unite our Staytoo & Stayurban brands under one roof for the very first time!
Altogether, we’re offering 132 stylish apartments: 63 for students (Staytoo) and 69 for business professionals (Stayurban). What makes this so special? Both groups share ultra-modern communal spaces like a spacious gym, a cozy community lounge, and a lush garden with a playground. This mix creates a vibrant environment—think of it as Networking 2.0! Expect cross-generational exchange, fresh perspectives, and plenty of inspiration. The meeting of youthful innovation and professional experience adds real value for everyone involved.
As a bonus, there’s an exclusive rooftop terrace—a perfect retreat for relaxing breaks above the city bustle. Welcome to Nuremberg’s new hotspot—let’s grow together!
One Team. One Spirit. One Direction.
360 Operator Achieves Positive Business Year in 2024
- Managed units increased
- New properties opened in Magdeburg, Ellrich, Bad Oeynhausen, and Holzminden
- Further openings planned for 2025, including in Frankfurt, Berlin, and Nuremberg
- Launch of additional brands
- Curata Group raises occupancy rate significantly to 93 percent
Berlin, March 28, 2025 – 360 Operator, the platform for commercial and residential operator concepts and brands, continued its growth in 2024, increasing the number of managed units to 15,689 by year’s end. This represents moderate growth of 2.5 percent compared to the previous year. The number of managed properties rose to 91.
Key 2024 project openings include a Stayurban property in Magdeburg, a Tibado Care location in Ellrich, and three establishments operated by 360 Operator’s Curata Group in Bad Oeynhausen and Holzminden. Further openings are planned for 2025 under the Stayurban and Staytoo (student housing) brands, with locations in Berlin, Frankfurt am Main, and Nuremberg among others. By the end of 2024, occupancy for managed Care portfolio properties had increased to 94 percent. In the micro-living segment, occupancy reached 99.0 percent, slightly up from last year’s 98.8 percent.
Further Growth Ahead for 360 Operator
“We evolved strategically in 2024 and, despite tough market conditions, managed to increase the number of units under our management. Looking ahead to 2025 and beyond, we already have several new projects in the pipeline, and our goal is to achieve significant growth in the coming years—whether through individual mandates or entire portfolios,” says Anja Müller, COO of 360 Operator. “Curated micro-living concepts have become a valuable addition to traditional housing. With our range of brands, we offer the right community for every target group—be it students, young professionals, digital nomads, project workers, urban professionals, or even seniors and those requiring outpatient or inpatient care. With steady urban migration and demographic shifts, we expect continued high demand in our managed properties.”
In November 2024, 360 Operator opened the Stayurban Magdeburg in the new Klinke Quarter. The 88 units, ranging from 25 to 111 square meters, feature modern smart home technology as well as balconies or terraces, complemented by communal areas such as fitness rooms, co-working spaces, and a panoramic rooftop terrace. Stayurban Magdeburg mainly targets young professionals, expats, and project staff seeking furnished accommodations with a social element. The property is part of the Klinke Quarter development, which places significant emphasis on sustainability with photovoltaic systems and highly efficient air-to-air heat pumps to reduce CO₂.
In October 2024, 360 Operator secured a management contract with a German family office for 48 apartments in Frankfurt am Main and will introduce the Stayurban brand in the sustainably renovated building. The opening is scheduled for June 1, 2025.
Curata Shows Positive Development
Occupancy in Curata Group’s care and assisted living facilities increased by six percentage points to 94 percent compared to the previous year. Curata also took over three new properties in 2024, adding 176 units: Haus Svenja in the center of Bad Oeynhausen and the Solling and Rosenhof houses in Holzminden. According to the 2025 Care Invest ranking of the top 30 care home operators, Curata Care Holding ranks 23rd with over 35 locations and more than 3,000 beds.
In 2023, 360 Operator launched the Tibado Care day care brand, part of the Curata Group, specializing in outpatient and partially inpatient care. The first location opened in Berlin at launch. Another facility followed in October 2024: in the multi-generational house in Ellrich, Thuringia, a new outpatient care and residential community and a home care service were opened, providing a total of 12 places.
The Stayte and Staynomad: Two New Concepts Expand the 360 Brand Universe
Currently offering a spectrum of twelve operator brands, 360 Operator plans to further expand its portfolio according to market demand. Two new brands, The Stayte and Staynomad, are already in development. The Stayte will offer high-quality, short-term rental apartments enhanced with comprehensive services, targeting business travelers and urban explorers searching for a retreat for career moves, creative projects, or inspiring city breaks. Staynomad, on the other hand, is geared toward a younger target audience; the minimum rental period is one month. Both concepts are classified as commercial accommodations.
Also part of the 360 Operator brand universe: StoreItEasy, the self-storage operator brand for managing urban storage spaces for private users. “With increasing housing costs, the disappearance of cellars in new buildings, greater mobility, and the trend toward short-term stays, tenants are increasingly storing bulky or seldom-used items in self-storage units,” says Rolf Schneider, CEO of 360 Operator. “We see strong growth potential here, especially since the supply in Germany is still well below levels seen in other European countries. That’s why we aim to further scale and significantly expand the StoreItEasy business model.”
Press Contact:
RUECKERCONSULT GmbH
Christian Döring // Christiane Schacht
Tel. +49 30 28 44 987 -41 // +49 (0) 30 28 44 987-47
Email: doering@rueckerconsult.de // schacht@rueckerconsult.de
About 360 Operator
360 Operator develops comprehensive commercial and residential operator concepts and brands, offering flexible services and spaces tailored to every phase and form of life. Its macro-platform currently features twelve operator brands, over 90 properties, and around 15,700 units. The company is led by Anja Müller (COO) and Rolf Schneider (CEO) and acts as a multi-brand operator, including exclusive partnerships with the Capital Bay Group. 360 Operator’s goal is to develop and operate dynamic, cyclical brands that cover the entire life cycle—from student housing to senior care facilities.
Stayurban Frankfurt
Opening Q1/2025
After Berlin and Magdeburg, our Stayurban brand is now moving to the financial metropolis of Frankfurt.
A new place to feel good is being created in the vibrant Westend.
With the opening in Q1/2025, we at 360 Operator are consistently delivering on our promise of “Creating Spaces”.
Our highly motivated team has worked on this project with a great deal of passion and commitment.
You can find out more about this project here.
Staytoo x Bizzair: A hot track for cool locations
The summer hit that raises the vibes!
Together with rising US hip-hop star Bizzair, we’ve produced an unforgettable track and accompanying music video that blurs the lines between music and lifestyle. Our new music video is more than just a music clip – it’s a visual journey through the world of Staytoo and Bizzair.
Behind the scenes: How it all began
As an innovative company specializing in future-oriented living solutions, we wanted to break new ground musically with Staytoo. The idea to collaborate with Bizzair was born spontaneously and quickly developed into an exciting project.
Our in-house marketing team threw themselves into the production with heart and soul. From the initial concept to the finished music video, we took everything into our own hands. It was important to us to capture the unique atmosphere of Staytoo and combine it with the energetic beats of Bizzair.
Translated with DeepL.com (free version)
Why hip-hop suits Staytoo
Hip-hop stands for creativity, energy, and individuality – just like our living concepts. With this track, we want to show that modern living and cool music go together perfectly.
Why music videos are so important
Music videos have the power to evoke emotions and tell stories. With our new music video, we not only want to strengthen our brand, but also inspire our community and invite them to join in.
In addition to the exciting music video, the talented artist Hülpman has created an impressive wall art exclusively for Staytoo. This artwork adorns the landing page and perfectly reflects the creative energy of the project. Hülpman’s unique style fits perfectly with our modern living concept and gives our rooms a very special atmosphere.
The lyrics – More than just words
The song tells the story of a young student from the USA who has just arrived in Berlin. In his search for a home, he encounters the typical challenges of finding accommodation in a big city. But then something unexpected happens: he meets another student, who tells him about Staytoo.
The lyrics capture the excitement and uncertainty of being a newcomer in a foreign city. But they also show how quickly everything can change when you find the right community. The lines make it clear how important it is to meet people who understand and support you. Staytoo is described as a place where you don’t just rent a room, but become part of a community.
Enough of the words:
Click here for our musik video.
Artificial intelligence (AI)
From increasing efficiency to strategic corporate development – AI offers a wide range of potential applications that benefit companies and employees alike. We at 360 Operator have had a few thoughts on this.
We shed light on how AI can change working life and what advantages it offers.
1. AI as an efficiency booster
Artificial intelligence automates tedious routine tasks such as reporting, emails or database maintenance. This frees up time for more important activities and increases productivity. Intelligent tools also support time management and help to plan and prioritize tasks more effectively.
2. AI for strategic business decisions
AI systems analyze huge amounts of data and provide valuable insights that support companies in making strategic decisions. Forecasts on industry trends and risk management are thus taken to a new level. Companies can take more informed action and better prepare for future challenges.
3. optimized customer service through artificial intelligence
Modern AI systems are revolutionizing customer service. They enable personalized customer care around the clock and analyze customer moods and profiles. Chatbots efficiently answer customer queries and forward complex requests to employees. This significantly increases customer satisfaction.
4. AI in human resource management
AI supports HR management in the recruitment process by creating applicant profiles and formulating suitable job advertisements. AI is also used for vacation planning and employee development. This leads to higher employee satisfaction and loyalty. Productivity analyses also help to identify performance potential and create individual development plans.
5. AI-supported marketing
Artificial intelligence analyses target group data and optimizes marketing campaigns efficiently. This enables companies to reach their target groups precisely and increase campaign performance. AI-driven campaigns can be automated so that marketing staff can concentrate on strategic tasks.
6. Further areas of application for AI in the company
IT security: AI monitors networks, detects threats and responds to security incidents.
Database management: AI efficiently manages and analyzes large amounts of data.
Supply chains and production: AI optimizes supply chains, reduces bottlenecks and increases production efficiency.
Conclusion: AI is a must for the future of work
AI is rapidly changing the world of work. Companies and employees who familiarize themselves with these technologies and exploit the potential of AI will secure a decisive competitive advantage. AI offers a wide range of opportunities to increase efficiency, optimize processes and develop new business models.
You can find out more about what AI is and how it is used here.
Modular construction
Fast and sustainable solutions for residential construction
Our joint venture partner DAIWA is currently building a residential complex on Landsberger Allee in Berlin.
A look inside the factory where the modules for our “BIG FIVE” are being built.
The project shows how residential construction can be made faster and more sustainable.
Immerse yourself in the world of modular construction and experience how the modules are assembled on the construction site and how this significantly shortens the construction time.
Watch the video here!
World Environment Day
Viktoriapark shines again
Together with the management and students, Staytoo has carried out a garbage collection campaign in Berlin’s Viktoriapark. Equipped with garbage tongs and bags, the park was cleared of plastic, cigarette butts and other waste.
The campaign underlines Staytoo’s commitment to a clean environment. Municipalities and cleaning companies often reach their limits when it comes to waste disposal. With joint efforts, we can make an important contribution.
Why World Environment Day is so important
The increasing littering of our environment is an alarming sign. Not only municipalities and companies are overwhelmed, nature is also suffering the consequences. From polluted waters and endangered animal species to microplastics in our food chain—the effects are diverse and serious.
Here is a brief overview:
- Worldwide: an estimated 8 billion tons of plastic are produced every year, a large proportion of which ends up in the environment.
- Sea: It is estimated that hundreds of thousands of pieces of plastic waste float in every square kilometer of the oceans.
- Germany: Around 450 kilograms of waste are produced per capita in Germany every year.
- Food waste: One third of all food produced ends up in the bin.
- Microplastics: Tiny plastic particles can now be found in almost all living things, from plankton to humans.
- Landfills: Landfills release climate-damaging gases such as methane.
Staytoo’s contribution:
This campaign not only set an example, but also made a concrete contribution to protecting our environment. By lending a hand, it was shown that every individual can make a difference.
Fun and positive effects:
Admittedly, no one would have thought that collecting garbage could be so much fun! But it was like a scavenger hunt – with every piece of garbage picked up, the park became a little cleaner.
More than just a day of action:
World Environment Day was a starting signal for a cleaner environment. We want to inspire our employees to live environmental awareness in their everyday lives and actively work to protect our natural environment. Together we can start a movement.
Because only together can we achieve a lot!
Conclusion:
Even small actions can make a big difference. So be brave and say “no” to waste!
